Powering Ad-Tech Campaigns with Data
Talon is a specialist Out-of-Home (OOH) agency with over 30% UK market share and operations in the USA, Canada, Europe, UAE, and Asia Pacific regions. OOH is a collective term for advertisements found on public billboards, wallscapes, and posters seen while “on the go”. Traditionally, OOH agencies have been managing and running campaigns manually. Even for Talon, handling campaign planning to media buying, pricing, placement, and tracking was not an automated process. In addition, lack of industry standards created information...
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